The Unreal Equator, or Convenient Demarcations

28 May

For business purposes…the boundaries that separate one nation from another are no more real than the equator. They are merely convenient demarcations of ethnic, linguistic and cultural entities. They do not define business requirements or consumer trends.

IBM, 1990, quoted in David Morley and Kevin Robbins, Spaces of Identity: Global Media, Electronic Landscapes and Cultural Boundaries. London and New York: Routledge, 1995, 10.


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